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In The privè Of The Yearns


Creativity, innovation and passion. These are the distinctive features of Sinflex®’s philosophy, a Chiavazza-based business that has proved itself as a specialized firm in the production of lamé yarns, where product innovation combines with fantasy in the colour combinations. In this way rich sample sets for knitwear take shape, made with natural fibres, such as precious silk, fine cashmere, wool and cotton; the firm also uses the more noble synthetic fibres, including bemberg cupro, viscose and nylon, as well as technical fibres that give a high degree of transpiration to the fabrics, which are always abreast of the times. The brilliant ideas take shape in unique, customised collections, when the stylist designs yarns that satify the requirements of the most demanding and innovative customers, like in a privé. Sinflex® thus becomes a type of research laboratory that makes its experiences available in the creation of yarns that are studied in collaboration with the designers of the reference company. And it is in the professionalism and total confidentiality of the research given to every customer that the inestimable added value of the Sinflex® yarn collections is to be found. As the label of each Sinflex® product testifies, “Being brilliant is never out of fashion”. A new star destined for success shines in the universe of the proposals designed by Luca Lovero, the creative and commercial soul of Sinflex®. In this instance we are dealing with a line of doublebreasted coats (either fabric or plush) and Men’s and Ladies’ trousers, which, exalting the excellence of the Biellese fabrics combined with expert production, give a unique wearability; the classic cut is new and elegant but at the same time, casual. In short, a creation that in perfect Lovero-style, turns the suit into an exceptional item to fall in love with at first sight.
«The passion which I put into the creation and production of every item of clothing, ranging from sweatshirts and coats, to the yarns – explains Luca Lovero – is reflected in the product itself, which is the result of a long process that ends in style as a way of being: the initial idea is followed by a prototype that is personally tested by me to check wearability and comfort. Moreover, the care taken in choosing the materials and the company’s partners also follow the same philosophy that distinguishes the items of the Sinflex® and Lovero Collections®: love for quality and the excellence of Made in Italy, a heritage that must not be lost, but rather enhanced, starting from the choice of the designers». This philosophy has resulted in the creation of the first footwear item designed by Lovero: «It is a high-quality sneaker – explains the designer -, distinguished by the excellent details. The shoe is handmade using elk skin, with the Sinflex® label hot-stamped on it». The “classic” flame printing applied to the sneaker with doublestitching and the Tricolour, set on the outside of the shoe, are very unusual. The shoes are made even more comfortable by the raised tongue with double hooks for the laces. If the quality of the sneaker is not enough, the “gold” collection, a truly unique shoe, has been designed for the most demanding customer: one can choose from a wide range of colour nuances that go from shades of yellow to orange, onto the more vivid reds veering towards purple, blues, bright blues and greens. Moreover, before the shoe is worked, you can have your name printed onto the leather using hot-printing techniques. The sneaker is the cherry on top of an already precious 100% Biella® collection that includes T-shirts, tracksuits and original accessories that can be customised. From shoes to coats, the novelties complete the proposals created by Lovero, a bouquet of inspiration for the wardrobe of the most “spoilt” customers.
«Polishing the tradition of the Biella district – adds Lovero – where the most beautiful fabrics in the world are produced, enhances the garments: my aim is to “cosset” the customer, offering an original proposal not only in the design but also in the basic idea that concentrates on exalting the essence, the spirit in dressing». Thus the sporting line dedicated to curling came into being, the first produced in Italy especially for the Olympic sport that became fashionable with Turin 2006. The sweatshirt is the jewel of the collection: «The pinnacle of technology and graphic design, the wearability and the fabric quality are the pillars of my idea to create timeless products, those which are bought because of love at first sight and worn with enthusiasm – Lovero emphasises -. For these reasons I firmly believe in the possibility of launching a line for curling that will speak about Italy and Biella and that for the first time stands side by side with a new niche business, a small world to be discovered». The curling sweatshirt is distinguished by the flame printing, the details in relief, the Tricolour and the refined finishing that enhance the combination of more than one type of material. Five hundred items are available, distributed together with a special shoulder bag designed by Lovero, the collection is outstandingly original right down to the packaging. The Men’s, Ladies and Children’s collection, inspired by basketball and included amongst the Sinflex® proposals for sportswear, must be mentioned: from the tracksuits to the T-shirts with original printing. Sinflex® proposes Ladies’ accessories such as bags, shoulder bags and caps. You can have a look at the “star-spangled sky” of the Sinflex® showroom by logging on to the company’s website: www.sinflex.it.

photo by Stefano Ceretti
Text from the magazine
by Laura Ricardi